Jacqueline Fernandez Launch Fashion and Fitness Brand
Jacqueline Fernandez (lahir 11 Agustus 1985) adalah seorang aktris Sri Lanka, mantan model, dan pemenang kontes Miss Sri Lanka Universe 2006. Lahir dalam keluarga multiras keturunan Kanada, Sri Lanka dan Malaysia, Fernandez dibesarkan di Bahrain. Setelah lulus dalam komunikasi massa dari University of Sydney dan bekerja sebagai reporter televisi di Sri Lanka, ia bergabung dengan industri modeling. Dia dinobatkan sebagai Miss Sri Lanka Universe 2006, dan mewakili negaranya di Miss Universe 2006.
Joining the likes of Hrithik Roshan and Virat Kohli, Bollywood actress Jacqueline Fernandez has become the latest Indian celebrity to launch her own apparel brand. Fernandez has partnered with Mojostar, the joint venture between founders of Kwan Entertainment and Dream Theatre, to own and co create female-only fitness and fashion brand “Just F“.
Launched in 2017, Mojostar aims to partner with celebrities to create authentic, high-impact retail brands. ET had first reported that after launch PROWL, Mojostar will launch a fashion apparel brand with Fernandez. Just F will offer apparels in the female active-wear space in India, which according to Fernandez is an area where no Indian brands are currently available. “I am very passionate about fitness. For me, it is a a way of life. So Launching Just F, a feminine take on fitness from my perspective, is a big moment for me,” she said.
Mojostar intends to invest $3-4 million (Rs 20-25 crore) on the celebrity brands in 2018. The brands will be digitally native and for the first two years, they will be promoted and marketed only via digital platforms.